Marciano Ad Campaign Winter Fall

Marciano Winter Fall

Marciano Ad Campaign Winter Fall

GUESS was recognized in 1981 by the Marciano winter fall brothers, who left the south of France in chase of the American dream.

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Enthused by a European power, the Marcianos redefined denim. One of their first designs was a stonewashed, slim right jean, the 3 zip Marilyn. Bloomingdale’s was the first section store to welcome the product by ordering two dozen pairs of jeans. They moved out from the shelves in just hours. This was the commencement of a long achievement story.